Answering these next seven questions will mean the difference of getting a few new customers a week or a few hundred per week.
Who is your Perfect Prospect? Who is your Perfect Customer?
What do they really want? (not what you want-- what do they want?)
Where are they buying now? ... and why?
Why should they buy from you?
How should they buy from you? (purchase and delivery process)
How can they buy today?
When do you want this to happen? ... Well, let's begin!
The Importance of Research
First, before you build a site it takes solid marketing research to find the perfect customer; your avatar of your customer. You have to get to know your customer even better than they know themselves. You need to know all about them; know their business and know what is working and what is not. How do you get that information? -- through surveys and interviews with your present customers and the new "customers" you would like to have (prospects).
When you have a complete "avatar" (a picture of your customer and the who, what, why, where, when, and how, backed by research: of your customer, the industry and their wants, desires and needs) you can begin to design your site.
You'll need to begin a conversation with your prospect which should lead into a relationship, to to start building trust. When you have reached a "trusting point" in the relationship then you can introduce your service to them to fill a specific request they may have ... and not before then either.
The Web site must be about your prospect and customers, not an ego trip about you and your company. This may be a shock ...The customer is not interested in "you,"they are only interested in "what you can do for them."
After you find out who your Best or Perfect Prospect is and find out what they want, need or desire, then you create an effective web site; one that is easy to navigate and has something that interests your Perfect Prospect. Remember, you don't need just a lot of traffic and visitors, you need qualified prospects that are able to become customers.
If you have a hundred visitors and only 10% are interested, then you have 10 new prospects and if two go on to be customers/clients then you have two new customers per day (2%). How much money or opportunity would two new customer/clients be worth over a period of one or two years? Doing the math on a long range basis is the key to real growth. Two new customers per day is seven-hundred-thirty new customers per year. How much is that worth on a monthly basis to you? If they each only purchased or order fifty dollars worth of products or services per month, that is thirty-six thousand dollars per month. Is that a good income? What if you duplicated that rate for two years?
Effective Site Design
It takes a well designed and architected Web site, laced with Internet marketing elements; a site that is search-engine encouraging rather than just "friendly," to work in today's market to reach online prospects and customers that will grow your business.
Do a little bit and you'll get a little bit." Do it right and and plenty of it and you can grow your business to any size you like. "Do a lot and you'll make a lot." It's your choice!
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Authority Equals Experience
I kind of introduced my self, John Roth, above under my photo taken by my daughter at an ALL Pro Dads event in Tampa. I have been doing web development for 12 years. In the industry, I'm considered an "ol' timer" because the commercial graphical World Wide Web is only about 15 years-old (1994) and only 17 years-old from it's original launch from Geneva Switzerland by Tim Berners-Lee, an Englishman while working at CERN, according to Wikipedia.
As a veteran of Internet Web design, I have tried many things and accomplished many successes ... along with my failures. Oh yes, some failures along the way too in my early years. That's how we learn; we experience.
Overcoming the Challenges
Expensive lessons are learned for those that don't consider search engines when designing their web sites. I am more adamant than ever to make sure that my customers understand just how important search engines are in their web development process along with other types of non-traditional advertising. According to DataPro and other research companies, search engines are responsible for over 90% of all visits to Web sites. People no longer are willing to type in URLs (web addresses); they search for them.
Internet marketing and the conversion of visitors to customers takes consistent attention, publicity and advertising along with using the Internet's various media and link-engineering to keep search engines indexing your information ... rising to the top for searches on your products or services.
Yahoo! Traffic Server is used to serving 12 billion search engine requests per day according to Netcraft. People use search engines to find almost all of their online products. If your site is not ranked fairly high, your prospects will never find you.
There are nearly two hundred million web sites (185,167,897 as of November 2008 according to Netcraft) on the WWW so someone thinks this is the way to market. If you have a web site now, maybe you are wondering why you are not getting additional business from it. ...? mmmmm!
With 1 trillion pages (yes that is a "t") of information out there on the Internet, it may be a little hard to find yours. "Can that be real?" ... are you asking? Yes, it is a fact. It takes an attractive and easy to navigate Web site and it also takes marketing that site through search engines and linking partnerships with other affiliates to get it visited and read rather that just "hits" or visits to the site. First you need to have a qualified prospect, then you need to convert your prospect to "take action."
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Flashy or Compelling?
Your Web site doesn't have to be overly flashy but it must be very compelling to the visitor because statistics show that you have about 10 seconds, some say as little as 3 seconds, to capture their attention before they'll leave you and and your message. You also want it interesting so they return to you and recommend you to others. People have a tendency to prejudge the site by their first impression and usually won't give you a second chance so you need to do it right the first time. Here is a little bit on good design:
Designing a Web site is a PROCESS.
It has four important components:
My iBuilders here take these steps very seriously because without careful execution of each step, there can arise problems, delays and setbacks in your return on investment (ROI). You've heard that word before. This is an investment and it takes careful planning like any other financial investment you are about to make. You must do your due-dillegence, as they say in the investment industry.
We do everything in our power to fulfill the agreement and produce fine workmanship on time and within budget.
Internet marketing takes many hours of science and art to get people to your site and then to convert them to "buyers" of your information, products or services. Even if your service is free, you still need to convert them to take some action. Without Internet marketing the best web sites are never seen by the billions of Web surfers looking for your pages.
Here are also some tools that you may be considering for use in building your business Internet Web 2.0 TOOLS
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Are you a professional in your industry? Well, I would like to share with you a forum to grow-- grow deeper in your understanding of what is next on our horizon and the future of the Internet. Please email me and we'll discuss it. Link to email
Please enjoy your visit and if you have any questions, please contact me. I'd be happy to explain the process without obligation. Link to email
Here is what our customers are saying...
Just a note to let you know that the web site is working great!!
The pictures and Flash images really give it impact and character. The feedback is that our members are using our site and that's what counts.
Thanks for all of your hard work!!"MLR, Tampa
Can you tell I'm blushing? ... We love the praise but what we really love is when you reach your goal and tell others that we did a good job. We don't advertize much, we get our busiess from referrals from elated clients.
For more on this and other helpful Internet marketing and SEO news, get my updates and a FREE new white paper on Getting Maximum Online Results. Just send me your email address and I'll get it off to you today.
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Internet marketing is the use of the shared and public connected computer electronic network called the Internet and its World Wide Web (WWW) on the Internet network to market ones products, services, brand, image, or self. Internet marketing, is also referred to as online marketing, emarketing, electronic marketing or web marketing, and relates to the action of exposure of or advertising or marketing of products or services over this Internet. The benefits that the Internet has brought to the advertising industry is immense and its unique methods to return on investment ( ROI ) for its advertisers has been one of the greatest business fulcrums to leveraging investments with measurable returns, never heard of in the marketing and advertising world. It has allowed lower costs distribution of information and media to a universal audience. The global interactive nature of Internet marketing, both in terms of providing instant response and being able to retrieve feedback around the world in a few seconds, is a uniquely specific to the medium.
Digital Media and the Internet
Internet marketing is sometimes considered to have a much broader scope because it refers to digital media such as the Internet, email, and wireless media; in-as-much, Internet marketing also includes management of customer’s digital data and (ECRM) systems (customer electronic relationship management). Internet marketing binds the creative and technical features of the Internet, including graphic design, web site development, public relations, advertising, sales and customer relationship management. Internet marketing does not simply encompass building or promotion of a web site, nor does it mean inserting a banner ad in another web site. Effective Internet marketing requires a comprehensive strategy that brings together a given company's complete business model and incorporates sales goals with its web site function and appearance, focusing on the companies’ target markets through proper choice of advertising category, media, and graphic design. It is a synergistic approach that multiplies all of it’s marketing efforts to bring a massive network of small elements together to make one massive image and information campaign focusing on specific products, services and image of the companies.
SEO and SEM, Search engine Marketing
Internet marketing also refers to the placement of media along different stages of the customer engagement cycle through SEM ( search engine marketing ), SEO ( search engine optimization ), banner advertising on strategically selected web sites, email marketing, and What they are terming “ social marketing “ or Web 2.0 with its use of viral marketing through the use of photos, video and automatic electronic sending of those images or links to them, to others on your personal network of friends and acquaintances. A web 2.0 message can literally reach millions of connected web users in minutes.
To give you the impact of such marketing benefits, The New York Times (2008), collaborating with comScore, published estimates measuring the user data collected by large Internet-based companies. Counting the four types of ways people interact with ads on web sites in addition to the people clicking and viewing ( hits ) from advertisements delivered through advertising networks, the researchers found the potential for collecting data over 2,400 times on average per user per month.