1. A Unique Selling Point (USP) is the foundation of any good marketing strategy, but how can you best communicate it to your prospects?
   1. Injecting personality into your business and standing out for your competition
   2. A solid business plan?
      1. WHO is your target market
         1. i.      Who is your Avatar?
         2. ii.      Who do you need to prospect?
         3. iii.      Who do you need as a mentor?
         4. iv.      Who do you need on your brain-trust team?
2. WHAT business are you REALLY in?
3. Who is your competition and how do they compete with you?
4. Why should people buy from you and not your competitor
   1. i.      Your UNIQUE SELLING PROPOSITION
5. WHERE is your Market and how do you ATTACK it?
6. WHEN will you do all this – have a schedule to go with that plan?
7. HOW will you do all this?
   1. i.      Spell it out logistically exactly how you will fulfill these objectives
8. ACTION – When do you begin? Add massive action to your plan and you will always succeed!
9. Your Optimum Selling Strategy
10. Establishing a Communications Strategy
    1. Follow-up Notes
    2. Focused email campaign
    3. Ever considered blogging, or
       1. i.      Have a blog that you’ve neglected
       2. ii.      create a blog packed with vibrant original content
    4. Social media –grow your fanbase
    5. Give your business the human touch it needs to stand out.
       1. 1. Give your business the edge it needs to go from ‘good’ to ‘outstanding’.
             1. What two things can you think of that could take you from regular to “massively attractive” in your target market?
             2. So, when would you like all this new fortune to begin coming to you?

When is the best time to start?

John Roth

IBuilderz

Please enjoy the holidays and remember to share the joy with all you meet during these days.

BRING JOY TO THE WORLD!

John Roth

iBuilderz

The Hundreds of millions of debit cards credit cards, and passports issued since 2006 are embedded with a RFID chips (radio frequency identification chip—or RFID) and are also commonly used in hotel keys, cards that raise the electronic gates in parking garages and unlock doors at buildings. Also military, Government and sea and land port of entry ID cards are also suitable to this type of theft. You only need to swipe the card in front of a reader. The RFID chip is always on, making consumers more vulnerable to identity theft.

Thieves can grab your information by using a frequency reader. These readers are relatively inexpensive and easy to get. The thief simply walks next to you and electronically copies your credit card number and expiration date without any contact physically . While these cards are in your wallet or purse they can transmit your card or passport number and in some states, even your drivers’ license digital information when placed close to a reader. Your card information immediately appears on a computer screen without even knowing it. U.S. passports are more difficult to read than cards that have RFID chips because they also need a password. But hackers with enough knowledge can at least see everything on the passport’s front page. A thief can escape before the consumer ever realizes his information has been stolen. It’s called “electronic pickpocketing”.

The credit card industry and the U.S. Department of State use RFID chip technology because it holds more data than magnetic strips and can be read quicker. However, the convenience can also put consumers at risk of having their information stolen. For instance, instead of swiping these cards, they can simply be tapped or passed by a sensor/reader to complete the transaction. This makes paying faster and easier. It is reported that scanned information transferred onto hotel keys has also been read and used to make purchases.

It is important for consumers to protect themselves from this type of identity theft. While the makers of RFID cards say they are safe, consumers need to learn how to prevent this electronic theft from occurring. You can tell if your credit or debit card has the RFID chip by the four wavy lines on the front or some other symbol that indicates they transmit. The good news is, if your debit card does have an RFID chip, almost all banks will exchange it for a card without the RFID chip. If you have credit cards or a drivers’ license with the RFID chip, contact the issuer to provide a secure sleeve and keep your card inside the sleeve at all times when you are not using it. Other forms of protection are to place the cards in protective sleeves often made of foil or possibly even tin foil or special badge holders that prevent RFID cards from being read unknowingly.

If you need more information, please call the Attorney General’s Office in Las Vegas at (702) 486-3420 or in Carson City at (7750 684-1180. Consumer protection information can also be found on the Attorney General’s website at www.ag.state.nv.us, the Nevada website at and at the Federal Trade Commission website at www.ftc.gov.

Thank you for IdentityStronghold for their information on this article.

have a great day … and be careful out there!

John Roth
iBuilderz.com

(coming July 14). I’ve been waiting for a phone that is both CDMA (Verizon) and one that is good worldwide which is the GSM network. That means that it works on Verizon here in the states but also has a SIM chip so when you go overseas, you can buy a local or international SIM chip and service and travel almost anywhere there is cell phone service. And, … this is BIG, if you want to jump ship and go to AT&T or T-Mobile, all you have to do is slide their chip in your phone and you’re off an running.

The new DROID3 has an 8 MegaPixel camera, flash and a 1080p HD video camera that you can hook right up to your flat screen TV. It has its own 4″ HD display with the new Gorilla Glass form Corning and a Qwerty slide out keyboard for accurate texting.  I personally prefer a slide-out bcause with my large fingers I have trouble with touch screen keyboards. I can type a text much faster on my keyboard which gives me accurate texting that I don’t have to continually back up, clear letters and retype which is very frustrating to me especially if I’m in a hurry. It is also very good if I have to type long texts, which my kids hate to receive from me, but are sometimes very important in business. If you use the Google Docs, you’ll be able to  type good letters and notes with the QWERTY keyboard.

This phone is really a superior upgrade to Motorola’s new World Phone that has both CDMA (verzon) and GSM which the rest of the world uses … and this new phone is only $199 from Verizon (probably with a two year plan though) Not bad considering all the advancements. here is the link to the comparison at motorola.com CLICK HERE

Have SUPERsonic Day!

John (;-)@{work&zzz}=$

John Roth

Look for more information at iBuilderz.com

If people could only understand what “organic” SEO is and what is actually paid advertising, they might get a little better perspective of what the more inexpensive programming and activity can do for their marketing efforts. Google research shows that people are spending a mere ten percent of their Internet marketing budget on SEO and ninety percent on paid search. In addition, with more than seventy percent of small business owners do their own search engine optimization in-house (rather than hiring it out to a professional). They also think they can do the paid pay-per-click placement too. You might ask, “Just how can a novice do a better job than a professional with years of experience and knowledge of the industry and trends?”

The answer is in understanding the human and their beliefs. Most think that they can save money by doing it themselves … and they are right, they can save some money. Now maybe they are not counting all the hours they themselves spend trying to learn what they need to to purchase the pay-per-click and the time it takes them to place the ads. Did it take them one hour to master it or did it really take them maybe fifteen hours to get it correct. Let’s see … if they are a business owner and let’s say they should earn $75 to $200 per hour for their work, then the learning curve and placement could have cost them $1,125 up to $3,000 just to learn it and then a few hours a week to place and track the responses, another $150 to $600 a week. Well I know many professional SEO people that would be willing to do it for $150 to $200 per week … with all the reports and work that is required.

Where is the actual truth though?  The “TRUTH” is in the “RESULTS.” Only by measuring the effectiveness of the business owner and the professional will the REAL TRUTH be known. The inexperienced ad placer probably did not purchase the ads with the correct “key words” and the ad did not get good results. Maybe they placed it on the wrong pages … maybe they did not specify local placement only … maybe they overpaid for the ads or did not bid correctly. Maybe they didn’t know how to use “long-tail key words” to get better value and a strong ROI on their investment. A true SEO professional could use his/her knowledge to properly select the correct key words or use phrases, bid for them, and also record the results and report back to the merchant with hard facts of return on investment. Rather than shot-gunning the ads, having a planed strategy to follow and be measured by is the only real solution for a good merchant.

A combination of paid-search ads and organic SEO is the best way. There are many reasons to discovering the benefits of organic programming for search engines and using linking to achieve “first page search results”. Organic SEO is the “behind the scenes battle monger” earning its way up the search page ladder to the top of the rung or the first-page on the search engines. Without reaching the first page, your chances are “a hundred to one” that someone will even go to the second page and “a thousand to one” that they’ll go to the third page. But while you are earning your way up the ladder you may want to consider some well placed pay-per-click advertising to begin the flow. It could take three to six months of well placed programming and search engine attraction to organically get you to the top.

What does this mean? Small business owners need to learn what works and doesn’t work when it comes to SEO and paid search techniques. The cost of paid search continues to rise, so SEO may be a better place to spend your time and money.

Most searchers don’t scroll down beyond the first screen of search results they receive from Google, Yahoo or MSN Search. This means that if you are not in the top 10 search engine rankings (organic), you may need to do more SEO work to your website.

Here are some organic SEO tips:

• Your  copywriting must be original, interesting and go along with your key words you want to target on the Internet search engines
• Make sure your title is BOLD formatted to show search engines that it is important.
• Your Key words should incorporated in your title and the first paragraph of your copy
• All of your key words should be used in the first and second paragraphs of your text
• Be consistent with targeted search terms and your key words. You sould use the key words for an entire quarter  r even six months to get effective placement and importance reference back to your site through links from authority sites.
• You must make sure that you use proper vocabulary for your target group. Most professionals use 4^th grade vocabulary so it will be understood by most people. If your target market is neurosurgeons, then you can step it up a bit; school teaches? Be very careful of proper usage and spelling or they’ll murder you. You must be authentic tough so don’t try to impress your reader with large words or try to fool them. You’ll always be caught … sometime and then down goes your credibility.
• Make certain your content is without spelling errors, use bullet points when appropriate, and short and well constructed sentences. They seem to work best with most of the search engines.
• Look to put out considerable articles and press releases. When they get re-published on “authority sites” they rank high with the search engines and make sure you have a reference to a link back to your website or refer to your website in the article.
• Make sure the META TITLE TAG in your HTML code uses the most desired key word or words in the title.
• Of course checking out the competition’s meta tags in their source code is a good competitive strategy also.

Having a professional SEO programmer and marketing expert help you may save you hours of work and in the end give you a far better return on your investment than trying to be all things in your marketing department while running your business. “Stick to your knitting” and run the business. You’ll never grow your business by trying to do everything yourself.

Have a Fantastic Day!

John Roth

iBuilderz

… laced with Internet marketing elements; a site that is search-engine “encouraging” rather than just “friendly,” to work in today’s market to reach online prospects and customers that will grow your business. “Do a little bit and you’ll get a little bit.” Do it right and you can grow your business to any size you like. “Do a lot and you’ll make a lot.” It’s your choice!
Hi, I’m John Roth and I have been doing web development for 12 years. In the industry, I’m considered an “ol’ timer” because the commercial graphical World Wide Web is only about 15 years-old (1994) and only 17 years-old from it’s original launch from Geneva Switzerland by Tim Berners-Lee, an Englishman while working at CERN, according to Wikipedia.

As a veteran of Internet Web design, I have tried many things and accomplished many successes … along with my failures. Oh yes, some failures along the way too. But I’ve learned from them. That is the important part. I wish I could go back now and help those customers that allowed me the opportunity to learn my craft at their expense.

More coming for Internet success. Visit our site http://www.ibuilderz.com for solutions to your online challenges. You can also find my Internet Power Tools suggestions if you want to begin adding great photography and search engine boosting videos to your sites …. http://www.ibuilderz.com/pg-ib-power-tools.html to learn about adding impact to your SEO techniques.

You may also like to get my FREE Massive Traffic report before I take it off our page. I will be upgrading it and begin to charge for it at $49.00 in the near future. This is your last chance to get it for FREE.  Massive Traffic Report Link

Have a GREAT day!

John Roth

iBuilderz

Facebook has upgraded its “Like” button for third-party websites. Clicking on the “Like” button now publishes to a full news-feed story, rather than just a “recent activity” post. It’s now just like the “Share” button, which Facebook may now drop, writes Josh Constine. “The change gives more prominence to outbound links in the news feed and on a user’s wall, and so will increase referral traffic and draw more sites to add the Like button,”

“When users click the Like or Recommend button on a third-party website or within a Facebook app, it now publishes a full news feed story instead of just a one-line Recent Activity story. Previously, full stories with headlines, thumbnail images, and captions were only published if the website chose to implement the “Like with Comment” version of the button and users chose to add this additional context. The change gives more prominence to outbound links in the news feed and on a user’s wall, and so will increase referral traffic and draw more sites to add the Like button.”

This is good news for Internet marketers, especially on their FAN pages, groups and events. Getting your fans or friends to automatically repost your good news to their friends is what we ave all been looking for rather than sending individual messages about our news.

Let me know about what you think on this post.

Thank you!

Have a SUPERsonic day!

John

iBuilderz

… to get back to the basics and the Constitution. It it supposed to a country of the people, by the people and for the people and with all the politicians keeping track of all their financial contributors and running for office, I find little concern for the people.

This is our preamble, please read it again and ask yourself … are they doing a good job representing you? What are you going to do about it?

Preamble We the People of the United States, in Order to form a more perfect Union, establish Justice, insure domestic Tranquility, provide for the common defence, promote the general Welfare, and secure the Blessings of Liberty to ourselves and our Posterity, do ordain and establish this Constitution for the United States of America.

“American businessman and philanthropist, Warren Buffett said… “The truth is, everything that has happened in my life… that I thought was a crushing event at the time, has turned out for the better.” We all fail from time-to-time (our doing, someone else’s doing, something else’s doing, a combination of each). It’s life. To be resilient…

1. Focus on results. Embrace the fact that results are what we’re all really after. Effort and attempts are great first steps, but we need to act with commitment to delivering (just like we want people to do for us).

2. Make lessons of failures. Minimize the tendency to make a mistake anything more than a lesson on how not to do something. We need to learn from our experiences and accept them as tuition for future success. And yes… Our mistakes might put us in a bind at times and have some uncomfortable consequences but again, that’s real life.

3. Continue on. Smarter.

4. Reinforce. Support each other (and ourselves) by continually reminding and encouraging one another to deliver on the first three points. That’s it. Let’s practice it more.” Warren Buffett

These are really simple practices. The problem is we are not consistent with our practices and not constant with our ethics. If we practices these principals more they would become SOP (standard operating procedures) and the world, especially the business world, would improve.

If we stopped trying to put down the competition and started putting our time, thinking and effort into improving our products and services, we would not have to worry about the quality of American business and who might be “cutting our throat” this week and “try to ruin them before they ruin us” mentality.

We, as a nation, are losing our grip on innovation and quality products and services, and if we don’t start focusing on the good and innovative things, our nation will die or be overthrown and “they” will tell us what to do every day. Are you willing to let that happen or will you fight for what is right and fight to improve your products and services and fight to get your team trained and thinking positive and creative so you can lead your industry with the newest and brightest products to serve your customers and create raving fans of them.

I know I talk about Internet marketing and capturing the minds and pocketbooks of  the millions of Internet surfers out there … and I will continue with a new focus and SOP. This about all of us doing it for the “good ” (and I quote that) for the blessing of our our families, our good names, our nation, our friends, our associates, our employees and their families … to build a rich heritage of “the best for our customers” attitude … a thought process that builds people up and trains them to be creative hard working thinkers and people of action; people that don’t need a government bail-out at the cost of their neighbors, social security that works for the hardworking folks that  work all their lives and need a subsistence to retire on; people that have backbone and are willing to stand up for themselves and others.

We need to regain control of our country; a county of the people, by the people and for the people. Not just for the rich, the politicians, the one that meets the lowest bid with cheap inferior products usually not made in the United States, etc, but for the people, your family and friends.

Let’s set the standard that the country needs to regain it’s worldly position as a leader, not just a warring nation wanting to push it’s political, social and financial agenda on other countries.

We can do it! … if we begin to think differently and put the emphasis on creative innovation and a positive thinking workforce. Reread the Buffett quote up top and see if you are doing all you can to serve your “stakeholders” (your family, friends, neighbors, employers and employees, business partners and as a community leader). Ask yourself, “Am I?”

Also remember, think “outside of the box” and be creative. My friend  Besty Altshuler, has a promotions company and named it “Outside of the Box Promotions” and only introduces very different ideas and promotions to her customers. Hat’s off to you Betsy for leading a nation of “creative doers”.

That’s all for now … and to use Betsy ’s tag line , “Just shut up and call me.” You can email me too at   john.roth @ ibuilderz.com. I’d really love to hear from you about this post.

It’s important for the world , our nation and our inheritance. Only greed will kill this idea.

Have a SUPEIORtific day today!

John Roth

iBuilderz

“The budget should be balanced, the Treasury should be refilled, public debt should be reduced, the arrogance of officialdom should be tempered and controlled, and the assistance to foreign lands should be curtailed lest Rome become bankrupt. People must again learn to work, instead of living on public assistance.”

Cicero  – 55 BC

Apparently nothing.