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Internet marketing

Internet marketing is the use of the shared and public connected computer electronic network called the Internet and its World Wide Web (WWW) on the Internet network to market ones products, services, brand, image, or self. Internet marketing, is also referred to as online marketing, emarketing, electronic marketing or web marketing, and relates to the action of exposure of or advertising or marketing of products or services over this Internet. The benefits that the Internet has brought to the advertising industry is immense and its unique methods to return on investment ( ROI ) for its advertisers has been one of the greatest business fulcrums to leveraging investments with measurable returns, never heard of in the marketing and advertising world. It has allowed lower costs distribution of information and media to a universal audience. The global interactive nature of Internet marketing, both in terms of providing instant response and being able to retrieve feedback around the world in a few seconds, is a uniquely specific to the medium.

Digital Media and the Internet

Internet marketing is sometimes considered to have a much broader scope because it refers to digital media such as the Internet, email, and wireless media; in-as-much, Internet marketing also includes management of customer’s digital data and (ECRM) systems (customer electronic relationship management). Internet marketing binds the creative and technical features of the Internet, including graphic design, web site development, public relations, advertising, sales and customer relationship management. Internet marketing does not simply encompass building or promotion of a web site, nor does it mean inserting a banner ad in another web site. Effective Internet marketing requires a comprehensive strategy that brings together a given company's complete business model and incorporates sales goals with its web site function and appearance, focusing on the companies’ target markets through proper choice of advertising category, media, and graphic design. It is a synergistic approach that multiplies all of it’s marketing efforts to bring a massive network of small elements together to make one massive image and information campaign focusing on specific products, services and image of the companies.

SEO and SEM, Search engine Marketing

Internet marketing also refers to the placement of media along different stages of the customer engagement cycle through SEM ( search engine marketing ), SEO ( search engine optimization ), banner advertising on strategically selected web sites, email marketing, and What they are terming “ social marketing “ or Web 2.0 with its use of viral marketing through the use of photos, video and automatic electronic sending of those images or links to them, to others on your personal network of friends and acquaintances. A web 2.0 message can literally reach millions of connected web users in minutes.

To give you the impact of such marketing benefits, The New York Times (2008), collaborating with comScore, published estimates measuring the user data collected by large Internet-based companies. Counting the four types of ways people interact with ads on web sites in addition to the people clicking and viewing ( hits ) from advertisements delivered through advertising networks, the researchers found the potential for collecting data over 2,400 times on average per user per month.