WordPress

WordPress is a unique phenominon. It has become the defacto standard of blogging software. The amazing thing about WordPress, and the software that drives the WordPress engine, is that it is FREE. That's right FREE. It is Open Source software that is built by dedicated programmers and release into the programming community to be shared and developed by interested people that can add value. The only thing is if you use the WordPress name, you have to put the software out into the public for FREE too. This way, nobody can get a corner or advantage of anyone elses value-add tot he software updates... and it is all protected under the US and International patents and intelectural property rights.

"WordPress was born out of a desire for an elegant, well-architectured personal publishing system built on PHP and MySQL and licensed under the GPL (General Public License). It is the official successor of b2/cafelog. WordPress is fresh software, but its roots and development go back to 2001. It is a mature and stable product. We hope by focusing on web standards and user experience we can create a tool different from anything else out there. WordPress is publishing software with a focus on ease of use, speed and a great user experience. WordPress is blessed with an active community, which is the heart of open source software. "(WordPress.org)

Many people have now begun to create "add-ons" and "widgets" for WordPress; some are free and some are for-sale by independant developers. While the base software and upgrade remain free, some of the extra products come with a fee. But there are thousands of free thems widgets and add-ons that don't cost anything. The only thing that is required is not to remove the name of the developer from the source code in the files; to be able to give them recognition for their contribution to the world of WordPress users.

Here is a guy that has contributed tremendously to the WordPress community. His name is Michael D. Pollock. You can review his WordPress themes by clicking on this WordPress Themes Link.

He has created a free video that walks you through a complete video tutorial of the easiest instalation of WordPress software on your own site, I've ever seen. And the WP installation video link is ... http://www.solostream.com/forum/index.php?topic=4.0

Let me know what you thought of the themes... and the video if you install WP on your own site. I though it was great and it worked. One of my new blogs is up and running. email me at jroth @ gmail. com . I'd love to hear from you.

John
John Roth

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Internet marketing

Internet marketing is the use of the shared and public connected computer electronic network called the Internet and its World Wide Web (WWW) on the Internet network to market ones products, services, brand, image, or self. Internet marketing, is also referred to as online marketing, emarketing, electronic marketing or web marketing, and relates to the action of exposure of or advertising or marketing of products or services over this Internet. The benefits that the Internet has brought to the advertising industry is immense and its unique methods to return on investment ( ROI ) for its advertisers has been one of the greatest business fulcrums to leveraging investments with measurable returns, never heard of in the marketing and advertising world. It has allowed lower costs distribution of information and media to a universal audience. The global interactive nature of Internet marketing, both in terms of providing instant response and being able to retrieve feedback around the world in a few seconds, is a uniquely specific to the medium.

Digital Media and the Internet

Internet marketing is sometimes considered to have a much broader scope because it refers to digital media such as the Internet, email, and wireless media; in-as-much, Internet marketing also includes management of customer’s digital data and (ECRM) systems (customer electronic relationship management). Internet marketing binds the creative and technical features of the Internet, including graphic design, web site development, public relations, advertising, sales and customer relationship management. Internet marketing does not simply encompass building or promotion of a web site, nor does it mean inserting a banner ad in another web site. Effective Internet marketing requires a comprehensive strategy that brings together a given company's complete business model and incorporates sales goals with its web site function and appearance, focusing on the companies’ target markets through proper choice of advertising category, media, and graphic design. It is a synergistic approach that multiplies all of it’s marketing efforts to bring a massive network of small elements together to make one massive image and information campaign focusing on specific products, services and image of the companies.

SEO and SEM, Search engine Marketing

Internet marketing also refers to the placement of media along different stages of the customer engagement cycle through SEM ( search engine marketing ), SEO ( search engine optimization ), banner advertising on strategically selected web sites, email marketing, and What they are terming “ social marketing “ or Web 2.0 with its use of viral marketing through the use of photos, video and automatic electronic sending of those images or links to them, to others on your personal network of friends and acquaintances. A web 2.0 message can literally reach millions of connected web users in minutes.

To give you the impact of such marketing benefits, The New York Times (2008), collaborating with comScore, published estimates measuring the user data collected by large Internet-based companies. Counting the four types of ways people interact with ads on web sites in addition to the people clicking and viewing ( hits ) from advertisements delivered through advertising networks, the researchers found the potential for collecting data over 2,400 times on average per user per month.